The World’s Leading People Franchise that’s Building Business and Changing Lives

BNI® is a business for people who love business. As the world’s leading referral organization, franchise owners provide their members the opportunity to increase business through a structured, positive and professional network that enables them to develop long-term, meaningful relationships with results-driven professionals, dedicated to helping each other generate more sales.

A Business That Changes Lives

BNI has grown to include over 200,000 members worldwide, with chapters in over 65 countries across the globe. It has grown because it solves a fundamental challenge all professionals face: What is the best way for me to generate word-of-mouth referrals and generate more sales? In 2016 alone, millions of BNI referrals led to $11.17 billion in sales worldwide.

Our franchisees, which we call Executive Directors, help start and grow BNI chapters, earning revenue from members who pay a modest membership to join an organization that essentially adds a roomful of new sales people to their team. Since members benefit by expanding the number of people in their BNI chapter — and thus increasing the number of potential referrals — they double as recruiters, which helps BNI chapters grow.

“Business people are always looking to increase sales and BNI helps them achieve that in a unique, fun way,” says Graham Weihmiller, CEO of BNI, “Everyone speaks the language of referrals and BNI is uniquely positioned to build bridges in a world that needs bridges more than ever.”

What Makes BNI® a Great B2B Business Opportunity?

BNI has all the right ingredients and the right recipe to make for an enduring franchise.

It is an iconic, well-entrenched brand that has a proven track record of sustainability. BNI has grown steadily for three decades — even during the Great Recession — thanks to the ability to deliver value to members regardless of the economic climate. When the economy is thriving, referrals help companies stand out in a competitive marketplace and if the economic climate is weak, BNI members have the benefit of a large team of fellow members who drive business their way, helping them win an oversized share of available business.

A Clear Sense of Purpose

BNI franchisees repeatedly report that their job of helping business people achieve success is personally fulfilling. BNI franchisees see the difference they’re making in the world and they’re part of a company that believes in social responsibility.

Business people who are service-oriented and committed to doing good, who have strong sales and marketing skills and are looking for recurring revenue would make a great fit as a BNI franchisee.