In our blogs, we often refer to BNI’s Core Values as one of the most important details we embrace. In addition, our branding standards and logos are critical to our success.

If you have been involved in BNI for more than two years, you may have noticed that our branding and logos have changed from their original design. This evolution reflects BNI’s growth and forward thinking.

Whenever we are discussing BNI’s Core Values, brand, logos, mission statement, tools, and related collateral, we are referring to the components that contribute to BNI’s brand awareness.

When a company has strong brand awareness, the opportunities for success increase. For the past 37 years, BNI has been consistent in their marketing to create brand awareness as the world’s leading referral organization. It takes years of development and implementation to ensure BNI’s brand awareness consistently meets the needs of its targeted audience.

About BNI

The BNI system is comprised of approximately 288,000 members and more than 10,600 chapters operating in 75 different countries and territories worldwide.  BNI has multiple websites to help answer specific questions.  Please visit us at,, and

This advertisement does not constitute an offer. In order to make an offer, you must receive a registered Franchise Disclosure Document. This advertisement does not apply to the following U.S. states: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. This advertisement does not apply to countries with franchise registration laws.

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