Congratulations to Lorena Medina, Master Franchisee for BNI Mexico, for being a recognized recipient of the International Franchise Association’s (IFA) Franchisee of the Year Award.  Her remarkable accomplishments and superlative leadership throughout 2022 proved her worthiness of such a prestigious honor. Lorena was officially awarded during an evening celebration reception at IFA’s Annual Convention on Tuesday, February 28, 2023, in Las Vegas.

Lorena is an excellent mentor, leader, and advisor and a well-deserving recipient of this award. She currently serves on BNI’s Executive Council, an important strategic advisory council made up of high-performing leaders within BNI, where she was elected by her peers to serve as Vice-President. As the National Director for one of the largest markets in Latin America, Lorena is a well-respected leader and advocate for her peers. She has obtained her Certified Franchise Executive (CFE) certification and is passionate about moving BNI and franchising forward in her country and region.

Lorena was nominated for this award by leadership on BNI’s Global Support Team. Congratulations on being recognized on a large stage as the recipient of IFA’s Franchisee of the Year Award. We applaud you, Lorena!

About BNI

Supporting hundreds of thousands of entrepreneurs and business professionals around the globe, BNI is the world’s largest referral networking organization. With options for In-person, Online, and Hybrid Meetings, BNI Members grow their businesses in Chapters that fit their preferred networking style. To learn more, visit

This advertisement does not constitute an offer. In order to make an offer, you must receive a registered Franchise Disclosure Document. This advertisement does not apply to the following U.S. states: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. This advertisement does not apply to countries with franchise registration laws.

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