Having a culture driven organization assists with the structure of the company and its successes.

For example, here at BNI, tradition, mission, engagement, collaboration, recognition, and education are a few things that drive our culture.

For the past 37 years the traditions at BNI continue to be a building block for success and helps to drive brand awareness.

BNI’s mission is to help members increase their business through a structured, positive, and professional referral marketing program that enables them to develop long-term, meaningful relationships with quality business professionals.

It’s also important for individuals to feel valued in the organization in which they belong. One way this can be done is through engagement. At BNI whether you are involved in decision making, policy making, chapter meetings, etc., BNI believes the engagement from the Global Support Team, National Directors, Executive Directors, and Members, are vitally important.

Throughout BNI’s organization it has always been important to recognize successes. Whether it be praising publicly or privately, BNI values everyone and acknowledges wonderful accomplishments.

BNI is constantly evolving with the World. For change to be made it is important to understand that change doesn’t necessarily have to be looked at as a bad thing. Throughout the organization we use the term “Lifelong Learning”. Therefore, education, ongoing learning, continuous change with ongoing learning is also key to successes throughout an organization.

As you can see not just one thing contributes to a brands success or culture. Not here at BNI at least. Our culture is made up of all above including positive attitudes, philosophies, and the momentum. The interaction that BNI receives from businesses, locations, chapter meetings, schools, etc. And, no matter where in the world you are, you can be involved in the wonderful long-term success and culture that we have here at BNI.

About BNI

The BNI system is comprised of approximately 285,000 members and more than 10,500 chapters operating in over 72 different countries and territories worldwide.  BNI has multiple websites to help answer specific questions.  Please visit us at bnifranchise.com, bni.com, and bnipodcast.com.


This advertisement does not constitute an offer. In order to make an offer, you must receive a registered Franchise Disclosure Document. This advertisement does not apply to the following U.S. states: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. This advertisement does not apply to countries with franchise registration laws.

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