Carissa Mucci
National Director, North America Franchise | BNI Global
Carissa Mucci is the National Director for North America Franchise at BNI Global, where she has spent the past year partnering with franchise owners across the United States and Canada to strengthen operations, accelerate growth, and enhance the overall franchise experience. In her role, she serves as a trusted advisor and strategic partner to franchisees, helping them leverage resources, develop leadership capabilities, and build thriving businesses within the BNI network.
With nearly two decades of franchise and business development experience, Carissa is known for her collaborative leadership style, passion for coaching, and commitment to helping others succeed. Before joining BNI Global, she spent 11 years with ERA Real Estate, serving as Vice President of Franchise Performance. There, she worked alongside some of the organization’s top brokerages, helping leaders establish ambitious goals, navigate market challenges, implement best practices, and achieve sustainable growth.
Throughout her career, Carissa has built a reputation for bringing people, ideas, and resources together to solve problems and create opportunities. Whether guiding franchise owners through business transformation, developing strategic growth plans, or supporting leaders during times of change, her approach is grounded in relationship-building, accountability, and a genuine desire to see others excel.
Carissa believes that the greatest measure of success is helping business owners reach their full potential. Her passion for serving franchisees, developing leaders, and fostering strong business communities continues to drive her work every day.
"What motivates me most is watching the businesses I work with grow and knowing I helped them get there." – Carissa Mucci